The story of Will and Dave

Twin brothers Will and Dave Elger from Denver have spent the past decade in the liquor business doing their part to sell, promote and make famous some of the most well known brands in the world. The twins have always been huge fans of great tequila but felt the high prices of these really good tequilas were a real bummer, they were sure they could do better on their own. Through their travels they discovered a very cool tequila distillery near Jalisco, Will and Dave developed a close relationship with a master distiller and together started making what they feel is the best tasting Reposado tequila available. Many tastings and many recipes later Muchote was born. A super premium Reposado style tequila produced in limited quantities.

In no time, Muchote was a hit, Will and Dave originally intended to produce just enough Muchote to share with their friends. Now Will and Dave being the fun loving guys that they are, decided they wanted to make more friends, so they started making more tequila. Of course you don't make your friends pay for fancy bottles or expensive advertising costs so they skipped all this so that Muchote could be priced, for friends. Great tequila at a great price, just really good "juice" as they call it. So now it's just Will, Dave, Muchote and their friends. As for all those other big time, expensive tequilas, they'll always be there, but for now Will and Dave hope you'll try Muchote... and stick with your friends.

A little about the name

Muchote comes from the word Mucho. Will and Dave, who believe in getting the most out of life started with the word Mucho which in Spanish simply means "a lot". For Will and Dave their tequila is all about lots of flavor, lots of attention to detail, authenticity and lots of value always to be shared with lots of friends. In short, the best tequila possible.

While making Muchote Tequila Will and Dave realized that a lot was not enough, they wanted more for their friends. So Mucho became Muchote and a lot became a whole lot more. Next time you are in Mexico ask someone down there what Muchote means. Chances are they will just smile. Because Muchote is not something you can measure or describe, it is more like... a feeling. Salud!